Roses are Forever

Family-owned and based in Denmark

 

Roses are Forever

Ongoing breeding, a constant flow of new varieties and lines of roses popping up in the market make sure that Roses Forever are forever.
When many other companies these years get together to be very big, Roses Forever continues to be owned and managed by one family only. “We will keep focus of the core, which is our breeding and especially the personal contact with our customers, the licensed growers,” says owner and breeder Rosa Eskelund.

Homework and travelling

Roses Forever ApS started in 1996 and still Rosa and her husband Harley Eskelund run the company themselves together with their son Anders Eskelund, who mostly travels to growers worldwide to set up effective productions of mini roses in pots.
All know-how to grow mini roses in an effective way has been collected over more than 35 years of growing mini roses in Denmark.
“When Harley and Anders are travelling I mostly stay home in the breeding greenhouses,” says Rosa. ”I love my roses and am excited when the new babies are showing their beauty. I very often think forward and see them being grown in the big greenhouses in Holland, Norway or China. In a way you can say that I work or breed for the growers to make new beautiful easily growing mini roses. It is a great honor for me to see my babies everywhere.”

Important markets

“Still Europe is very important for us but we are happily surprised by the strong demand from China,” says Harley Eskelund and continues: “The Chinese customers are looking for partners who can offer know-how in engineering and production, that are exactly, what we can offer in Roses Forever.
Our many years of experience in production at various climate zones, is an advantage, when we select from our lines of Roses Forever® and Infinity®, it offers a sense of security for our customers”, says Harley Eskelund.

For further information, please contact Rosa Eskelund on tel: +45 51 57 19 90
or email: re@roses-forever.com