Orange is the color of the Netherlands. But it is also the color of the best mini-rose to be introduced in 2017, bred by Rosa Eskelund, Roses Forever.
Every year Roses Forever is intensively testing around 400-500 brand new ones from the best of thousands of selected sprouts from the breeding greenhouse. The testing of the selected new ones takes over 2 years.
“Then we have seen these flowering more than twenty-four times and they have been grown during all seasons and are tested thoroughly,” says Rosa Eskelund, owner and rose breeder of Roses Forever, Denmark.
“It is important that the production test is not run in an incubator and that all the best new ones run through an effective normal production nursery, with all the daily challenges,” says Harley Eskelund, who is responsible for the production tests in the mini-rose production nursery in Denmark.
At the end of the testing after two years, only a few are good enough to enter the market and can then be offered to licensed growers around the world. “Beautiful is not enough,” Harley continues, “Rosa brings in a lot of very nice ones to be tested and this is very good, because out of many there will always be more chances to find some which can become bestsellers, as happened with the Infinity® roses.
To become a bestseller, a ‘world star’ you can say, in a mini-rose, one variety needs to have all the essential criteria, which means: beautiful eye-catching flowers with shiny leaves, easy to grow and long lasting flowers. Then both growers and consumers are happy.
For more information, please contact Rosa Eskelund on tel: +45 51 57 19 90
or email: firstname.lastname@example.org